Dee's Bitchin' Kitchen is a pastry business based in Gainesville, Florida.  I worked with owner and baker Dylan "Dee" Maxwell to develop a sticker design to accompany the launch of her Valentine's Day bake sale. Inspired by mid-century matchbooks, the stickers are playful, vibrant, and retro.  The final design is a hand illustrated oven with vividly contrasting color pairings that are key to that pop art appeal.

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