Dee's Bitchin' Kitchen is a pastry business based in Gainesville, Florida. I worked with owner and baker Dylan "Dee" Maxwell to develop a sticker design to accompany the launch of her Valentine's Day bake sale. Inspired by mid-century matchbooks, the stickers are playful, vibrant, and retro. The final design is a hand illustrated oven with vividly contrasting color pairings that are key to that pop art appeal.
